As Tiger Woods is preparing to make his return to golf after a 5 month break, due to a Thanksgiving car wreck and a world wide sex scandal, Nike has come out with a commercial of the golfer in hopes to regain the image that he once had.
The commercial is only in black and white and it portrays a calm, humble woods, with no sound but the voice of his late father, Earl, asking him if he has learned anything.
The commercial is really well done. From an advertising and marketing perspective, Nike hit this right down the middle of the fairway with help from the Wieden+Kennedy ad agency.
However, just because it is what the people will want to see, will this be effective in helping him restore his image and the faith of golf enthusiasts every where? I believe so. But it will not be as important as something else: winning.
Let’s use Kobe Bryant for a perfect example. Not only was he all over the news, but he had RAPED a girl. That is right. He forcefully made her submit to his sexual desires. Let’s look at where he is now. California and most of America love him and think that he is better than Michael Jordan. However, the reason for his success = winning.
This will be the same case for Tiger. If he gets out and starts winning tournaments, especially majors, this will all be swept under the rug.
Tiger Woods will be making his return to the world of golf at the Masters. Was anyone actually surprised by this? I think not.
Tiger has always tried to keep his life very private, and now everybody knows why. He has never loved having the media follow him everywhere he goes. That is exactly why he has chosen to make his debut this year at Augusta National, the site of the Masters. Continue reading 'Tiger Woods Return At Masters'»
The following statement was released on Tiger Woods‘ website:
I have let my family down and I regret those transgressions with all of my heart. I have not been true to my values and the behavior my family deserves. I am not without faults and I am far short of perfect. I am dealing with my behavior and personal failings behind closed doors with my family. Those feelings should be shared by us alone.
Although I am a well-known person and have made my career as a professional athlete, I have been dismayed to realize the full extent of what tabloid scrutiny really means. For the last week, my family and I have been hounded to expose intimate details of our personal lives. The stories in particular that physical violence played any role in the car accident were utterly false and malicious. Elin has always done more to support our family and shown more grace than anyone could possibly expect.
But no matter how intense curiosity about public figures can be, there is an important and deep principle at stake which is the right to some simple, human measure of privacy. I realize there are some who don’t share my view on that. But for me, the virtue of privacy is one that must be protected in matters that are intimate and within one’s own family. Personal sins should not require press releases and problems within a family shouldn’t have to mean public confessions.
Whatever regrets I have about letting my family down have been shared with and felt by us alone. I have given this a lot of reflection and thought and I believe that there is a point at which I must stick to that principle even though it’s difficult.
I will strive to be a better person and the husband and father that my family deserves. For all of those who have supported me over the years, I offer my profound apology.
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