As Tiger Woods is preparing to make his return to golf after a 5 month break, due to a Thanksgiving car wreck and a world wide sex scandal, Nike has come out with a commercial of the golfer in hopes to regain the image that he once had.

The commercial is only in black and white and it portrays a calm, humble woods, with no sound but the voice of his late father, Earl, asking him if he has learned anything.

The commercial is really well done. From an advertising and marketing perspective, Nike hit this right down the middle of the fairway with help from the Wieden+Kennedy ad agency.

However, just because it is what the people will want to see, will this be effective in helping him restore his image and the faith of golf enthusiasts every where? I believe so. But it will not be as important as something else: winning.

Let’s use Kobe Bryant for a perfect example. Not only was he all over the news, but he had RAPED a girl. That is right. He forcefully made her submit to his sexual desires. Let’s look at where he is now. California and most of America love him and think that he is better than Michael Jordan. However, the reason for his success = winning.

This will be the same case for Tiger. If he gets out and starts winning tournaments, especially majors, this will all be swept under the rug.